This Downtown Prescott parade and boot run are part of the annual week-long rodeo festival in Prescott. Since 1888, this traditional festival has occurred annually over the 4th of July weekend with eight breath-taking performances. Rodeo performances run daily from July 1-7 at the rodeo grounds. Rodeo prices start at $14. (Child discount available by phone or walk-up only.) Art and craft fair runs July 5-7 at the Courthouse Plaza.